Services / Core
Google Ads management, run like a flight operation
Most accounts fail on routine, not strategy. Pilotads manages Google Ads for EU B2B companies against a written CPA target, with weekly search-term reviews, maintained negative lists, and a change log for every account action. Management starts at €1,450 per month or 12% of spend, sliding to 8% above €40,000 monthly.
What does guardrailed management include?
Every account runs the same weekly cycle. Search-term reports get reviewed every week, because that is where money leaks first: the HR-tech account in our CPA teardown had 31% of spend on terms nobody had read. Negative-keyword lists grow every week instead of fossilizing after launch. Budgets get pacing checks twice a week so a broken feed or a policy flag never burns a quiet fortnight of spend.
- Weekly search-term review with documented additions to negative lists
- Budget pacing checks twice weekly, with alerts at ±20% of plan
- Responsive search ad tests: one variable at a time, logged
- Tracking verification after every website release
- A change log you can open any day and read in plain language
How do we handle Performance Max and AI Max?
Carefully, and after search. Performance Max earns budget once exact and phrase coverage of proven terms is in place, so it adds new demand instead of re-buying your brand traffic. For AI Max, Google reported roughly 7% more conversions at similar CPA when the full feature set is on; our stance is a four-week capped test per account, judged on your CPA target rather than adoption. From September 2026, Google will auto-upgrade legacy Dynamic Search Ads into AI Max, so accounts that skip a deliberate migration this quarter will be moved on Google's terms instead of their own.
What about measurement?
Bidding is only as good as the signals feeding it. Google has required Consent Mode v2 for EEA and UK traffic since March 2024 and disabled conversion modeling for non-compliant accounts in March 2025. Management therefore starts with a measurement check, and if the plumbing is broken we fix it through our conversion tracking and Consent Mode v2 service before touching bids.
What results should you expect?
Across current engagements the median account improved CPA by 38% in the first 90 days, measured against its own pre-engagement baseline. That number is a portfolio median, not a promise: an account that already runs clean search-term hygiene will see less, and a leaky one more. The teardowns on our results page show the mechanics behind two representative engagements, including the exact fixes applied.
Frequently asked questions
Management starts at €1,450 per month or 12% of ad spend, whichever is greater, and the percentage slides to 8% above €40,000 of monthly spend. That sits inside the market's usual 10–20%-of-spend band. There is no setup fee when management follows our audit; otherwise setup is €450.
Yes, where the account earns them. Performance Max runs only after search covers the proven terms, so it adds reach instead of cannibalizing brand traffic. AI Max, which Google reports lifts conversions around 7% at similar CPA, gets a controlled four-week test with spend caps rather than a default rollout.
A written routine per account: weekly search-term reviews, negative-keyword list maintenance, budget pacing checks twice a week, tracking verification after every site release, and a change log you can read. Nothing ships to the account without an entry that says what changed and why.
The 2026 WordStream benchmark puts median cost per lead at $93.69 for business services and $66.69 across all industries. Your target depends on deal size and close rate, so we derive it from your numbers during the audit and write it into the engagement before management starts.
Three months, then rolling monthly with 30 days notice. The first month rebuilds structure and measurement, the second stabilizes bidding, and the third shows a clean CPA trend. Shorter than that and neither side can tell whether the work is compounding.
Ready for a number, not a pitch?
Tell us your spend and your current cost per lead. We reply with scope, price, and the CPA target we would sign up for.
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