Services
Four services. One guardrail system.
Everything we sell hangs off the same discipline: find the waste, fix the measurement, then manage against a written CPA target. Most engagements start with the audit; management, tracking, and Microsoft Ads build on what it finds.
Core service
Google Ads management
Full-service search and Performance Max management under the guardrail system: weekly search-term reviews, change logs, budget pacing, a CPA target in writing.
Entry point
Google Ads audit
The 90-point waste audit. Search-term hygiene, match-type drift, PMax cannibalization, tracking and consent state, with every leak priced in euros.
Measurement
Conversion tracking & Consent Mode v2
GA4, server-side tagging, and the Consent Mode v2 setup Google has required for EEA and UK traffic since March 2024. Bid on signals, not noise.
Efficiency sidecar
Microsoft Ads management
Average search CPC of $1.54 versus Google's $2.69 makes Microsoft the cheapest incremental B2B channel most accounts ignore. We run it alongside Google.
Not sure where to start?
If you spend more than €3,000 a month on Google Ads, start with the audit: it pays for itself when it finds more than €1,900 of annual waste, and the median account leaks 21% of budget. Under that spend, write to us and we will say so honestly.
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