Google Ads management · Amsterdam

One in twelve clicks you pay for isn't a person.

Invalid traffic ate an estimated 8.51% of paid clicks in 2025. Broad match, unreviewed search terms, and broken consent setups take more. Pilotads runs Google Ads for EU B2B companies behind a written guardrail system, and reports the waste it removes in euros.

Get a proposal Start with the €1,900 audit

€6.4MSpend managed, 12 months

34Accounts under management

−38%Median CPA, first 90 days

Portfolio figures are representative aggregates across current engagements.

The quarterly scoreboard

UPDATED 2026-07-04 · NEXT UPDATE 2026-10-02

Every account has a CPA target in its contract, so every quarter has a score. We publish ours, hit or miss, because an agency that grades itself in private grades itself kindly.

Q2 2026 · client CPA targets hit

The three misses: one seasonal collapse we called in the monthly report, one client-side site migration that broke tracking for nine days, one target we simply got wrong when we set it. Q1 2026 scored 11 of 15.

Who runs your account

The operating manual

Jorren Vandermeer

Founder & Principal

Ines Beltrán

Senior Google Ads Strategist

Femke de Ruiter

Measurement & Compliance Analyst

That's the whole company. No account managers, no handoffs.

How an engagement runs

The full process

01
Waste audit
A fixed-scope, 90-point review of your account: search-term hygiene, match-type drift, PMax overlap, tracking and consent state. €1,900, ten business days.
02
Rebuild plan
Findings become a sequenced plan with a euro estimate per fix. You can run it with us or take it in-house; the plan is yours either way.
03
Guardrailed management
Weekly search-term reviews, negative-list maintenance, budget pacing checks, and change logs on every account. No silent experiments.
04
Monthly waste report
One page, in euros: what leaked, what we recovered, CPA against the written target. If a month goes wrong, the report says so.

Published in full, free

The 74-point pre-flight checklist

Every launch and takeover at Pilotads runs through the same 74 numbered checks before a euro moves: structure, tracking, consent, budget guardrails, and the boring items that cause expensive weeks when skipped. The whole list is public, because a checklist you hide is a checklist you can quietly skip.

Open the checklist