Pricing
Published prices. Hold us to them.
Agencies typically charge 10–20% of ad spend and rarely print it. Ours is on this page: a fixed-price audit, management at 12% sliding to 8%, and the conditions under which you can fire us.
Start here
Waste audit
€1,900
fixed · 10 business days
- ✓ 90 checks across 6 sections
- ✓ Every leak priced in euros per year
- ✓ Sequenced fix plan, yours to keep
- ✓ 60-minute walkthrough with your team
- ✓ Median finding across audits: 21% of budget leaking
Ongoing
Guardrailed management
from €1,450/mo
or 12% of spend · sliding to 8% above €40k/mo
- ✓ Google Ads + Microsoft Ads, one fee
- ✓ Weekly search-term reviews, logged changes
- ✓ CPA target agreed in writing
- ✓ Monthly waste report in euros
- ✓ No setup fee after an audit (else €450)
- ✓ 3 months, then rolling monthly, 30 days notice
How does the sliding fee work?
| Monthly ad spend | Fee | Effective rate |
|---|---|---|
| Up to €12,000 | €1,450/mo minimum | 12% or the minimum |
| €12,000 – €40,000 | 12% of spend | 12% |
| €40,000 – €120,000 | 12% on the first €40k, 8% above | blends toward 8% |
| Above €120,000 | custom scope | agreed per account |
The blend rewards scale without punishing growth: at €60,000 of monthly spend the fee is €6,400, an effective 10.7%. For context, the UK market's common band for mid-market engagements is £2,500 to £6,000 a month, and percentage models across the industry run 10–20% of spend. We sit low in that band and make up for it by not running discovery-call telesales.
Pricing questions, answered straight
The market's going rate runs 10–20% of monthly ad spend or a flat retainer, with UK mid-market engagements landing between £2,500 and £6,000 a month and flat retainers being the most common model. Our 12% sliding to 8% sits deliberately in the lower half of that range.
Because unpublished pricing usually means the fee depends on how the discovery call goes. Publishing forces us to price the service, not the prospect. It also filters well: companies that want a €600 hands-off retainer see immediately that we are not that, which saves everyone a call.
The monthly waste report says so plainly, with the diagnosis and the corrective plan. Two consecutive quarters outside the written target and you can exit without notice period. We would rather carry that risk than pad the fee to hide it.
Three months minimum to start, then rolling monthly with 30 days notice and no exit fee. You keep the account, the change logs, the negative lists, and every report. We hold no hostages: the account lives in your Google Ads login, not ours.
Management fits accounts spending roughly €3,000 to €120,000 a month. Below that, the fixed fee is a poor deal for you and we say so; the €1,900 audit plus in-house execution usually serves small accounts better. Above it, we scope custom because pacing and experimentation change at that scale.